Resources for Product Marketing Managers

Welcome to Infrasystems, a provider of information for marketing managers in high-technology companies

The following is a random list of resources for product marketing managers.  My name is Barbara Tallent and the information contained on this website came out of my 25+ years in high-tech. This is something that I want to share with others faced with the very challenging job of product marketing manager in the high-tech industry.  

Product Marketing Book

This is a book that I started writing on high-tech product marketing - but never finished. Someday I will get back to it...

Introduction and Target Audience

Chapter 1 -- Product Marketing Defined
The breadth and depth of the product marketing role

Chapter 2 -- The Customers 
How to incorporate customers into the product marketing process.

Chapter 3 -- Product Planning
The product planning cycle and market requirements documents (MRD)

"How to" Write-Ups

The following are some write-ups that I have used in my consulting business that can help your get started, or be used as a checklist, when you are working on these projects.

Random Articles

These are random articles that I have written over time as well as some favorite rants of mine.

Book Recommendations

I refer to many books throughout this site in different articles and write-ups.  Here is a summary of some of those books.

More Resources

Here are some organizations, groups and other interesting sites for product managers.

We have really enjoyed building this resource for product managers over the years and enjoy hearing from our visitors.  Please let us know what else you would like to see added to the site.